The City of Eureka is a unique and authentic coastal community. Protected by the redwood forest and wrapped by the pristine and fruitful Humboldt Bay, the city is a great place to live and work. It has a culture, history, and cityscape that is distinct, and has proven to appeal to visitors from around the world.

The new brand identity system is designed to reflect the complex and heavily layered dynamics of the calm, coastal environment, the vibrant, historic setting, and the city’s artistic, diverse, and independent people. The brand was developed with inspiration from Humboldt County’s natural beauty and outdoor recreation, and the City of Eureka’s architecture, history, and public art scene.

By using one common professional system to identify and promote the City, the community can build brand equity, increase attention on important messages, and drive synergistic gains and value-added benefit from aligned communication efforts that support investments in economic development, quality of life offerings, infrastructure advancement, and tourism.

You’re encouraged to explore how the brand comes to life in both the digital and physical spaces.  Adopt and own it like it’s your own — because it is.  All good brands are 50% authentic and 50% aspirational, and much of this brand is a reflection of Eureka’s community and the people who make it great.

Drive by City Hall to check out a larger-than-life banner celebrating the new brand.  Cruise down 101 and view two new billboards inviting travelers off the highway and into Eureka’s historic Old Town and Waterfront.  Wrap your next Eureka experiences in filters on Facebook and Instagram.  While we’re sheltering in place, use Eureka’s new branded wallpapers and stunning photography on your next Zoom call.

Seeking more involvement?  We’re still accepting photos of Eureka’s iconic people, places, and moments.  One more winner of a $500 prize will be announced July 1.

If you always play tour guide when friends and family come to visit, write up your Perfect Eureka Day for the tourists and visitors we’ll welcome when the time is right.  More information  can be found below.

Want to take home Eureka’s iconic new brand? We’re offering 800 limited edition, first-come-first-serve branded giveaways.  Fill out the questionnaire below and claim your prize.

During this time, our local business owners and citizens are working together toward new ways to improve our community and our offerings.  We aren’t ready to open up to tourists quite yet, but we hope the new brand inspires you to think about what we’ll be able to offer when the time is right, and build what comes next.